FATdrop makes promotion easy for labels, PR companies and musicians by providing them with a tool that enables the easy creation, sending and analysis of their own digital promotional campaigns. FATdrop promos contain three easy ways for DJs, bloggers and journalists to leave feedback whilst they listen, meaning that their reactions are available straight away. FATdrop automatically collects this and a wealth of other information (e.g. how many promos have been opened, average ratings for tracks, favourite tracks etc.) so that the progress of each promo campaign can be easily measured and if required, compiled into a PDF report.