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What is a digital promo?

It is the digital equivalent of sending someone a CD or record in the post with a reaction sheet. Digital promos are sent to DJs, journalists and other areas of the music industry such as radio stations and blogs to get feedback on their pre-release music, often with the intention of creating hype.

FATdrop promos are delivered directly via branded emails and contain an integrated audio player and online reaction form to ensure instant feedback.

If you would like to see a FATdrop promo in action, click here and input your email address.